Photo of diverse hand putting together puzzle piecesThe Goals of Care Coalition of New Jersey (GOCCNJ) was founded in 2018 to better communicate, coordinate and collaborate on issues and activities to improve care for people in our state living with serious illness. We aim to increase access to high-quality, person-centered palliative and end-of-life care by convening stakeholders, identifying unmet needs, advocating for equitable policies and improved health outcomes, and sharing best practices and resources.

GOCCNJ is an independent 501(c)(3) nonprofit comprised of nearly 35 statewide organizations representing the interests of older adults and people with serious illness, and the diverse group of providers that care for them including the academic institutions in NJ training the next generation of healthcare professionals. We also have established alliances with national organizations including the Coalition to Transform Advanced Care (CTAC) and the Center to Advance Palliative Care (CAPC). We recognize both organizations as unbiased sources of expertise on serious illness and are grateful for to them for their support of our work at the state level.

Want to learn more about becoming a member of our Coalition? Contact us if you are interested in joining others who are committed to improving care and access to advance care planning, palliative, and end-of-life care for all patients and families living with serious illness.


ALL patients with serious illness get the care they need and no less, and the care they want and no more.


We believe human interests and personal values must be at the core of medical decision-making. As such, we aspire to create a standard of care for NJ where people, regardless of race, gender, gender identity, sexual orientation, age, religion, ethnicity, socioeconomic status or where the care is delivered, receive care that is consistent with their goals and values and honors their dignity.


Through advocacy, research, and education, our mission is to provide policy makers, healthcare providers, patients, and family caregivers with the information, resources, training, and tools they need to access comprehensive, high-quality, person-centered advance care planning, palliative and end-of-life care.

Strategic Priorities:

Through advocacy, research, and education, our aims are to support NJ residents with serious illness and their caregivers by:

  • Identifying unmet needs
  • Increasing access to palliative care
  • Addressing disparities
  • Promoting equity