CEO & Executive Director
Lori Feldstein is responsible for directing the organization’s efforts to improve shared decision-making between healthcare providers and patients and their families to ensure that decisions about care align with the patient’s values and goals. After losing both of her parents to cancer, Lori realized that the way we, especially in New Jersey, deal with serious advanced illness and end-of-life care needed to be rethought. She became intent on changing the way we think and act when dealing with a life limiting illness and facing impending death. Because of her experience, she is more determined than ever to make certain that healthcare providers, patients and family members talk honestly and frequently about diagnosis, prognosis and the patient and family’s goals of care so that patients get the care they want and no less and the care they need and no more!
Prior to joining GOCCNJ, Lori was the founder of Cogent Medical Marketing in Princeton, NJ. Her experience in developing and implementing professional communication strategies for the pharmaceutical industry, focusing in such areas as market access, key opinion leader development, medical education, and advocacy prepared her well for the works she now does on behalf of GOCCNJ. Lori graduated from Muhlenberg College, is the past-President of the American Jewish Committee’s (AJC) Central NJ Region and is currently a member of AJC’s National Board of Governors and Board of Trustees for Penn Medicine Princeton Health. Lori enjoys time with her husband and their three children. She loves to travel, run, practice yoga, read and cook.